Intel has never shown complacency in innovation and quite honestly their quest to hold on to an innovative edge has often been the cause of large corporate stupidity. The current mainstream 64bit processor system is of course the one developed by AMD and sub-licensed to Intel which incorporates Intel technology sub-licensed to AMD as part of a cross licence agreement which follows previous agreements, litigation and general large corporate stupidity but this isn't because Intel stayed out of trying a "next generation" 64 replacement to the Pentium. Intel's 64bit routine was of course the Itanium which didn't really gain a hold, although Intel really shouldn't be too upset that Itanium tanked if you consider how many "superior technologies" failed to gain traction in the face of the x86 framework of Intel. At the end of the day the inexpensive device and mass production effect really play a big role in what survives otherwise we would probably all be divided between SPARC based systems running OS/2 and Solaris and a Mac on Motorola world only half the real world would use a computer at all.