Article: Adidas to launch $1 shoe

Adidas, the German sportswear and equipment maker, is to launch a shoe costing one dollar a pair in India, boss Herbert Hainer said, despite the failure of a similar venture in Bangladesh. He told the Sunday newspaper Die Welt am Sonntag that unlike in Bangladesh mass production would be possible to supply the growing Indian market.
 
Sure they can sell a $1 shoe but who is going to wear them? Crocs probably cost less than that to manufacture.
 
Top
Sign up to the MyBroadband newsletter
X