More pertinently, this regulation will seriously harm the business of places that cater to smokers. By refusing customers any opportunity to smoke – other than a small, exposed outdoor area where no drinks or entertainment are permitted – potential patrons will simply stay home. The anti-smokers in Britain swore that non-smokers would turn up to the smoke-free pubs in their droves, but the hard reality is that people simply stayed home. Since the smoking ban went into effect, thousands of pubs and restaurants closed their doors, and the rate of closures is increasing. The Lost Pubs Project cites figures as high as 50 closures per week.