Article: Pizza Hut creates a "pizza perfume"

Rose? Violet? Vanilla? If it were up to the Canadian branch of a fast-food chain the next trend in scent would be pizza. Smelling of "fresh dough and a little spice," Pizza Hut in Canada has created a limited edition perfume.

The idea started out as fun on the company's Facebook page but then serious inquiries followed up, a spokesperson told the Globe and Mail newspaper. "We did a couple of rounds trying to get the right smell. All of them were not fun. You'd think cheese smells nice. Not so."
 
I don't see this taking off :p Which woman in her right mind would want someone to think of pizza when she walks by?
 
I love me some pizza.

This? Not even for a home fragrance... I would be going insane wanting pizza the whole day :D
 
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