You are not missing something... The keyword here is this... and I quote from Steve White's stumbling retort to RPM's press release:
"In lande waar ADSL aansienlik goedkoper is, is dit 'n regstreekse gevolg van onder meer die demografie en geografie van die land, die grootte en ingeligtheid van die mark, en regeringsubsidies, wat tot 'n meer kostedoeltreffende breëband-netwerk lei."
The term "ingeligtheid van die mark" means that the cost is among other factors also determined by how informed the market is... What he is in fact saying (no reading between the lines required here) is that South African consumers are generally not informed and that is why Telkom gets away with the high prices.
Steve White's retort gives us a rare insight into how Telkom operates...
Cheers
Ant
PS. It is true that an informed consumer is more powerful. That is what we are doing here... We (the members of myADSL) are the informed consumers and we will not take this exploitation lightly...