audi-introduces-new-model-naming-system

ttygt

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https://www.autocar.co.uk/car-news/industry/audi-introduces-new-model-naming-system

Audi is adopting a new naming structure across its range, in which model designations will be linked to power output rather than engine capacity.

The German firm says the move will allow future models to reflect the added performance delivered by electric-powered hybrid systems and/or pure electric powertrains, such as that being developed for the company’s 2018 E-tron SUV.

The new naming process groups together models on a scale that runs from 30 to 70, with 30 being models having a power output between 107bhp and 127bhp and 70 being reserved for models packing more than 529bhp.

The names increase in an increment of five depending on the output of any specific model. As an example, the Q2 1.6 TDI will become the Q2 30 TDI.

This initially creates eight new model designations:

- 30 for models with between 81 and 96kW (107 and 127bhp)

- 35 for models with between 110 and 120kW (145 and 159bhp)

- 40 for models with between 125 and 150kW (165 and 198bhp)

- 45 for models with between 169 and 185kW (223 and 244bhp)

- 50 for models with between 210 and 230kW (278 and 304bhp)

- 60 for models with between 320 and 340kW (423 and 449bhp)

- 70 for models with more than 400kW (529bhp)

The designation of each model is linked directly to the output of the driveline, irrespective of its layout. The new names will apply to all standard Audi models, meaning that petrol, diesel, natural gas, plug-in hybrid and electric powertrain models will be directly comparable.
 
https://www.autocar.co.uk/car-news/industry/audi-introduces-new-model-naming-system

Audi is adopting a new naming structure across its range, in which model designations will be linked to power output rather than engine capacity.

The German firm says the move will allow future models to reflect the added performance delivered by electric-powered hybrid systems and/or pure electric powertrains, such as that being developed for the company’s 2018 E-tron SUV.

The new naming process groups together models on a scale that runs from 30 to 70, with 30 being models having a power output between 107bhp and 127bhp and 70 being reserved for models packing more than 529bhp.

The names increase in an increment of five depending on the output of any specific model. As an example, the Q2 1.6 TDI will become the Q2 30 TDI.

This initially creates eight new model designations:

- 30 for models with between 81 and 96kW (107 and 127bhp)

- 35 for models with between 110 and 120kW (145 and 159bhp)

- 40 for models with between 125 and 150kW (165 and 198bhp)

- 45 for models with between 169 and 185kW (223 and 244bhp)

- 50 for models with between 210 and 230kW (278 and 304bhp)

- 60 for models with between 320 and 340kW (423 and 449bhp)

- 70 for models with more than 400kW (529bhp)

The designation of each model is linked directly to the output of the driveline, irrespective of its layout. The new names will apply to all standard Audi models, meaning that petrol, diesel, natural gas, plug-in hybrid and electric powertrain models will be directly comparable.

This to me sounds and looks very misleading. Why not use the output then instead of the random number of 30 - 70. It gives the illusion that a 1.6 now is a 3.0 why not call it the 96, 120, 150, 185, 230, 340, 400?
 
and I think the A1 even has a 1L engine, but produces more than 100kw

Doesn't matter if Audi make a 3 cylinder 800cc motor that can deliver a man into space. Ain't no pretentious muppet buying an audi actively branded and promoted as an 800cc audi.
 
Agreed, and the reason I feel it's wrong :)

It's clever marketing. Misrepresenting the facts to the gullible is always an easy way to get them to part with their cash in the hopes of buying more cachet. I've always called it selling fast talking to slow thinking people.
 
Erm, they have?

16, 18, 20, 23, 25, 28, 30, 35, 40, 45 are all engine capacity :confused:

316 - 1600
318 - 1800
320 - 2000

You get the idea.

No

From Wheels24, as an example:

The BMW 118i and BMW 120i each have a 1.6 four-cylinder engine capable of either 101 or 127kW, 7.2 seconds to 100km/h (120i), and with fuel consumption and CO2 emissions of 5.4 litres/100km and 125g/km (118i).
 
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