BIS and BBM are the 2 main reasons to buy a BB, BIS more of a draw card in SA considering our high data costs. I would imagine BB are protecting the BBM concept like their lives depended on it... cause it does...
Interestingly, it is very different in other markets like the US. Due to the relatively low market share in these markets, BBM is not a factor that keeps people buying BB.
Rumours have it that as so many people are leaving the BB platform to join their friends on Android or iOS, RIM is thinking that it would actually help decrease the mass exodus by opening up BBM.
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