To send the $25 from the U.S., Nuzzi used a credit card to buy an equivalent amount of bitcoin on exchange Coinbase Inc., which charged a 3.99-percent fee this month. Then he paid a bitcoin network fee of $1.34 to send the payment to the U.K. While converting bitcoin to pounds was free on the exchange Coinfloor, Nuzzi had to pay $13.56 to place the money in a U.K. bank account. He ended up paying $15.90 to get the payment through.
I don't get it. The fee percentage is still the same and can only change with a fork. Some exchanges like Luno have implemented additional fees but that's just money grubbing and nothing to do with Bitcoin itself.