I'm not sure what exactly Mr. Porter-Smith wanted to achieve by lodging a complaint with the ASA? Surely a call to Cybersmart, informing them of their error, would have sufficed?
Why some South Africans always need to create drama, boggles the mind.
Perhaps the very nature of the ad had something to do with it... it would have me spinning the dial as soon as it started and left me annoyed for a while thereafter.