Bose acquires Skullcandy

[FiestaST]

An end of era for Skullcandy? Let's see.

https://twitter.com/x/status/2113002601495355412

https://twitter.com/x/status/2113185520956408156

https://twitter.com/x/status/2113049739981676912

Bose acquires Skullcandy to help it reach a wider audience

Skullcandy will remain a separate brand under Bose.

www.theverge.com

Skullcandy is now part of Bose, but its bold identity isn’t going anywhere

Bose has acquired Skullcandy, but the brand isn’t going anywhere. Here’s what the deal means for your next pair of earbuds and headphones.

www.digitaltrends.com

 

[FiestaST]

Bose acquires Skullcandy

Bose Corporation is acquiring lifestyle audio brand Skullcandy. A joint press release reveals that the two companies will combine Bose’s audio expertise with Skullcandy’s design and community connections for their future products. As such, Skullcandy will remain a separate brand within Bose’s Premium Consumer Audio lineup and will continue to be based in Park City, Utah.

As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that. They have an established, thriving brand, and together we see tremendous opportunity to create new products and experiences and reach more consumers around the world.”- Lila Snyder, CEO of Bose Corporation

Prior to the acquisition, Bose and Skullcandy had a multi-year partnership where Skullcandy earbuds and headphones used licensed Sound by Bose technology. Bose did not reveal additional information regarding the financial terms and conditions of the transaction.

Bose acquires Skullcandy

Skullcandy will remain a separate brand within Bose’s Premium Consumer Audio lineup. Bose Corporation is acquiring lifestyle audio brand Skullcandy. A...

www.gsmarena.com

 

[DarkStarMonday]

End of an era ?

 

[ToxicBunny]

Now okes with crappy Skullcandy headphones are gonna start claiming how amazing they are cos they're "designed by Bose"

 

[Smiggles]

Crap buying crap.

 

[FiestaST]

Now okes with crappy Skullcandy headphones are gonna start claiming how amazing they are cos they're "designed by Bose"

That was my 1st thought!

 

[ISP cash cow]

Now okes with crappy Skullcandy headphones are gonna start claiming how amazing they are cos they're "designed by Bose"

I bought a pair of Skullcandy headphones for my computer. They were utter crap

 

[B-1]

Makes sense from having a premium and budget range without devaluing the premium brand.

 

[gogga_]

This was a bad move by Bose. Skullcandy is junk. Going to pull Bose down by association.

 

[B-1]

This was a bad move by Bose. Skullcandy is junk. Going to pull Bose down by association.

Did you miss this part?

Prior to the acquisition, Bose and Skullcandy had a multi-year partnership where Skullcandy earbuds and headphones used licensed Sound by Bose technology.

 

[gogga_]

Did you miss this part?

Being licensed to use and being part of the same company are two different thing. Bad move by Bose.

 

[FiestaST]

https://twitter.com/x/status/2113268666750144714