Bugatti Sur Mesure programme launched – customer-driven customisation
Translated as “tailored”, the Bugatti Sur Mesure has
been unveiled as a development upon the marque’s history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its designers and engineers to form a brand-new program to meet growing customer demand for ultra-customised designs, materials and finishes.
As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, customers will be guided through the possibilities open to them. When configuring a Bugatti, the number of exterior colours and leather finishes is said to be nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalised automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will receive the full Molsheim experience.
In recent years, Bugatti has showcased the an ability to personalise its cars to a greater degree. In 2013, it set new standards with the Veyron ‘Les Légendes de Bugatti’ series which saw six exclusive model editions, each personalised with unique exterior and interior finishes, celebrating individual heroes of the marque.
2019 witnessed the arrival of the
Chiron ‘Zebra 1 of 1’ – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpower Grey colour scheme, the hyper sports car was hand painted by Bugatti’s talented craftspeople over the course of more than three weeks.
2021 saw the now-famous Divo ‘Lady Bug’ come to epitomize the true extent to which Bugatti is able to intricately customize its hyper sports cars. A highly complex geometric-dynamic algorithmic fading pattern was developed over 18 months for the Divo’s bodywork, illustrating how Bugatti is continuing to push the boundaries in making customers’ visions become reality.
Now, Bugatti Sur Mesure unveils its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. The legend of the Bugatti brand continues to resonate with customers and passionate fans of the marque across the globe. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.
Translated as “tailored”, the Bugatti Sur Mesure has been unveiled as a development upon the marque’s history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its designers and engineers to form a brand-new program to meet...
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