Cinema Advertising

absynth

absynth

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On Thursday I went to the Cinema to watch a movie and was shocked at the amount of advertising before the trailers or movie actually starts.It was about 20minutes worth of ads.
 
When did you last go to the cinema? I don't think it has changed much in the recent years - although there are definitely less trailers than advertisements (which wasn't always the case).
 
Been a few times the past 3 months,just seemed worse at the last movie I saw.
 
Actually drives me dilly...

1 of the reasons I don't do cinemas anymore...

If you're going to charge me for a ticket, then I don't want to see advertising, trailers yes.. adverts no.
 
I'll tell you why movie revenue is dropping...

Just one more reason why cinemas are driving people away and are suffering a loss of business.

Check out this article by Roger Ebert on why the Cinema business is dying...

http://www.rogerebert.com/apps/pbcs.dll/article?AID=/20111228/COMMENTARY/111229973/

I'll tell you why movie revenue is dropping...
By Roger Ebert

Box office revenue at movie theaters "lagged far behind 2010," an article by the AP's David Germain reports. Partly that was because the year lacked an "Avatar." Partly because a solid summer slate fell off in the autumn. Germain talks to several Hollywood insiders who tried to account for the general decline of ticket sales; 2011 had "smallest movie audience since 1995." I have some theories of my own, fueled by what people tell me.

1. Obviously, the absence of a must-see mass-market movie. When moviegoers hear about "Avatar" or "The Dark Knight," they blast off from home base and land in a theater seat as quickly as they can.

2. Ticket prices are too high. People have always made that complaint, but historically the movies have been cheap compared to concerts, major league sports and restaurants. Not so much any longer. No matter what your opinion is about 3D, the charm of paying a hefty surcharge has worn off for the hypothetical family of four.

3. The theater experience. Moviegoers above 30 are weary of noisy fanboys and girls. The annoyance of talkers has been joined by the plague of cell-phone users, whose bright screens are a distraction. Worse, some texting addicts get mad when told they can't use their cell phones. A theater is reportedly opening which will allow and even bless cell phone usage, although that may be an apocryphal story.

4. Refreshment prices. It's an open secret that the actual cost of soft drinks and popcorn is very low. To justify their inflated prices, theaters serve portions that are grotesquely oversized, and no longer offer what used to be a "small popcorn." Today's bucket of popcorn would feed a thoroughbred.

5. Competition from other forms of delivery. Movies streaming over the internet are no longer a sci-fi fantasy. TV screens are growing larger and cheaper. Consumers are finding devices that easily play internet movies through TV sets. Netflix alone accounts for 30% of all internet traffic in the evening. That represents millions of moviegoers. They're simply not in a theater. This could be seen as an argument about why newspapers and their readers need movie critics more than ever; the number of choices can be baffling.

6. Lack of choice. Box-office tracking shows that the bright spot in 2011 was the performance of indie, foreign or documentary films. On many weekends, one or more of those titles captures first-place in per-screen average receipts. Yet most moviegoers outside large urban centers can't find those titles in their local gigantiplex. Instead, all the shopping center compounds seem to be showing the same few overhyped disappointments. Those films open with big ad campaigns, play a couple of weeks, and disappear.

The myth that small-town moviegoers don't like "art movies" is undercut by Netflix's viewing results; the third most popular movie on Dec. 28 on Netflix was "Certified Copy," by the Iranian director Abbas Kiarostami. You've heard of him? In fourth place--French director Alain Corneau's "Love Crime." In fifth, "The Girl with the Dragon Tattoo"--but the subtitled Swedish version.

The message I get is that Americans love the movies as much as ever. It's the theaters that are losing their charm. Proof: theaters thrive that police their audiences, show a variety of titles and emphasize value-added features. The rest of the industry can't depend forever on blockbusters to bail it out.

copyright 2005, rogerebert.com
Click to expand...
 
ToxicBunny said:
Actually drives me dilly...

1 of the reasons I don't do cinemas anymore...

If you're going to charge me for a ticket, then I don't want to see advertising, trailers yes.. adverts no.
Click to expand...

Exactly how I felt,they should charge less if they are going to advertise.
 
I also don't have an idea how they expect me to watch ads if i paid for a movie without ads?

and on a side note:
I was at the nu metro in menlyn and i am sorry but i am NEVER again paying for movies where i sit in the most uncomfortable seats and the grimiest looking theatre, i can not believe they expect me to pay R45 to watch a movie where i feel TOTALLY uncomfortable...

The Ster-Kinekor in brooklyn is actually a little better their seats are actually comfortable and it looks neat inside the theatre.
 
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