Cisco sues Apple over iPhone name

[rpm]

http://www.mybroadband.co.za/nephp/?m=show&id=5338

 

[BobJones]

They'll settle in the next couple of days or Apple will just use their brandmark in the name and call it the ApplePhone.

 

[bekdik]

And I thought i'phone was a South Africanism

 

[LandyMan]

And I thought i'phone was a South Africanism

nope, you're thinking of e-phone

 

[BobJones]

Headline from the Citizen: iPod actually invented in SA!

 

[oldBastard]

Fark, that took Cisco long enough.

 

[BobJones]

Good business sense from Cisco... hold out for a better deal.
They knew Apple wanted the name, so they started using it for their VOIP phones. Hold off on renting the name to Apple till after the keynote and they can't lose. If the iphone flops, they get fees, if the iphone is a hit, they've got Apple over a barrel and can demand higher fees.
They have to file the case - if they don't they can lose the trademark according to US trademark law.

 

[bwana]

If Cisco doesnt play ball Apple could switch to Apple Phone and they'll end up with nothing.

 

[BobJones]

Agreed... see my post #2.
I think that Apple sees the value in the hype around "iPhone", afterall its been around in the rumours since about 2001. The branding is literally building itself.