Dolby unveils tech to improve TV visuals

Thought it was about Dolby from this forum trying to improve plasma TVs...he's always complaining they're not bright enough.
 
Okay, now there goes data bundles before end of the month:( Jokes aside, what does this really mean seeing we already have HD quality picture, and soon there'll be Ultra HD? I am officially a little bit confused:confused: How clear is a high def picture going to be?
 
Vice said:
Okay, now there goes data bundles before end of the month:( Jokes aside, what does this really mean seeing we already have HD quality picture, and soon there'll be Ultra HD? I am officially a little bit confused:confused: How clear is a high def picture going to be?
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It's not about resolution. It's about brightness, contrast and color reproduction
 
If it's anything like Dolby audio, we'll probably end up with something where you can't see anything with brightness turned down and with it turned up, your eyes bleed...
 
Garyvdh said:
sounds like a whole lot of nit-picking to me!
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Not at all. Nits have been an irrelevant standard for many years. They originally were based on CRT monitors as a reference point, so the brightness levels of individual elements in a film are way too low. By all accounts this technology is seriously impressive in person; it's taking display standards to another level. I'm quite excited for this.
 
Does anybody really care about the picture quality after you are 5 minutes into whatever you are watching?
 
Dolby's expertise lies in sound... now they are obviously not making enough money and want to venture into uncharted territory.
I have found there to be no advantage to Dolby on the audio front, apart from the analog NR (which I still use) and the compression offered on the movie sound. I don't even use the multi-channel, I just prefer plain stereo. The compression that Dolby implemented is far better than MP3 in that even at low bitrates there's none of those "artifacts"
 
Hamster said:
Does anybody really care about the picture quality after you are 5 minutes into whatever you are watching?
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Of course. That's why you buy a new TV set. Screen and picture quality is hugely important. That's why people upgraded all their TVs to HDTVs, and the next big jump in image quality probably isn't going to be 4k - it's going to be in bringing images closer to the way the eye works, and closer to reality.

http://www.theverge.com/2014/1/6/5276934/dolby-vision-the-future-of-tv-is-really-really-bright:
While both used the same LCD panel, the difference was staggering. It wasn’t just a higher-quality version of the same image; it was a new kind of imagery. With the ability to reproduce a wider range of the color gamut, images glowed luxuriously. A worker welding looked like a clipped, diffuse blur of white on the standard display; on the Dolby Vision monitor it was a sharp punch of luminescent detail. A person stood in silhouette, and when the sun peaked out from around their head, I actually squinted. Granted, a demo is always a best-case scenario when evaluating new technology, but the combination of increased detail, color reproduction, and ultrabright highlights recreated reality in a way I’d simply never seen on a television before.
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