Dove under fire for 'racist' Facebook ad

Only a moron would create an advert that would alienate or insult a significant portion of their target market.

Yup, silly really. There are so many other products that are cheaper than Dove that people of colour will now choose to use.
 
Meanwhile in China....

[video=youtube;Few8kJ0zfnY]https://www.youtube.com/watch?v=Few8kJ0zfnY[/video]
 
So I guess there is no controversy or Twitter backlash then?
We're all just imagining it?

Only because idiots see what they want to see.

In no way, shape or form was the advert created for the purpose of insulting and alienating their target market. On the contrary, it is clearly made to show that dove is for everyone.
 
So I guess there is no controversy or Twitter backlash then?
We're all just imagining it?

There is backlash, but I'd put this down in the 'manufactured' category... maybe 'manufactured' is the wrong word, more 'ignorant' or 'illogical'. The ad is clear on what its portraying, taking snippets of what you want it to portray to suite your agenda doesn't make it 'racist'(*you & your is just phrasing, not targeted at you)
 
Last edited:
It will be interesting to see if woman in South Africa will replace their skin whitening creams with Dove. Another thing is: does Dove soap have any bleaching chemicals in its makeup? If not, they should be charged with false advertising.
This racists pigs should not get away with this. They should face the full might of the law.
 
:crylaugh:

Jissis do these people never learn :crylaugh:

Anyhow, even bad advertising is good advertising :p
 
Ridiculous advert anyhow... Dove needs to fire their entire marketing division.

Well if you watch the video where the black woman takes off her clothes to become white and the white woman becomes Asian/brown, suddenly it doesn't really seem that racist anymore. Publishing half the stills from a video and framing it into a picture with no context gives it a completely new meaning.

EDIT:

DLp3Qr3VAAAA_Ae.jpg
 
It will be interesting to see if woman in South Africa will replace their skin whitening creams with Dove. Another thing is: does Dove soap have any bleaching chemicals in its makeup? If not, they should be charged with false advertising.
This racists pigs should not get away with this. They should face the full might of the law.

Skin lightening isn't limited to SA women, intel
 
Well if you watch the video where the black woman takes off her clothes to become white and the white woman becomes Asian/brown, suddenly it doesn't really seem that racist anymore. Publishing half the stills from a video and framing it into a picture with no context gives it a completely new meaning.

EDIT:

DLp3Qr3VAAAA_Ae.jpg

Now see, I didn't know that. I only saw the first two frames.

When people want something to be racist, they will make it so. :rolleyes:
 
Top
Sign up to the MyBroadband newsletter
X