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Dove are either ignorant or wanted to gain mileage from the resultant backlash, they must have know it'd result in blow-back.
Specially since skin-lightening creams are such big business. They jumped on the trend that black ladies wanna look more white, you're just not allowed to point it out for the truth..Dove knew exactly what was coming. They just used idiots to make billions. This is massive free international marketing and everyone fell for it. :crylaugh:
that stuff stinks
do you shave your arms too?
But seriously....old school, cheap, effective..and more natural than most of the stuff on the market these days.
Would be nice if IOL article mentions, this is a Dove global campaign...and backlash is not limited to ZA
https://www.washingtonpost.com/news...rks-consumer-backlash/?utm_term=.436c12e17e44

It’s my understanding that there was also a third picture. The white women pulled off her shirt to reveal an Asian women.
It’s my understanding that there was also a third picture. The white women pulled off her shirt to reveal an Asian women.
Ridiculous advert anyhow... Dove needs to fire their entire marketing division.
Agreed, I cannot understand how people can defend this.