DSLR Satisfaction Survey Results

garyc

garyc

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J.D.Power Press Release on DSLR Buyer Satisfaction <http://www.jdpower.com/content/press-release/RoPDeNH/2012-digital-single-lens-reflex-camera-online-buyer-report.htm>



J.D. Power and Associates Reports:
DSLR Camera Average Online Purchase Price Increases By More Than $350 from 2011

Pentax Ranks Highest in Online Buyer Satisfaction with DSLR Cameras

WESTLAKE VILLAGE, Calif.: 28 June 2012 -- Online buyers of digital single-lens reflex (DSLR) cameras pay $1,291, on average, for their camera, up from $937 in 2011, according to the J.D. Power and Associates 2012 Digital Single-Lens Reflex Camera Online Buyer ReportSM released today.

The report examines satisfaction with digital single-lens reflex camera brands among verified online buyers. Responses were collected via PowerReviews--a social commerce network recently acquired by Bazaarvoice--and reflect the attitudes of actual DSLR camera owners who used an e-commerce site to make their purchase. The study measures satisfaction with DSLR cameras across five factors (listed in order of importance): picture quality (including picture clarity, sharpness and color); durability and reliability (including damage resistance, battery life and sturdiness); variety of features (including zoom, image stabilization and low light settings); ease of operation; and shutter speed/lag time (overall speed of the camera, including shutter lag time).

Pentax ranks highest in online buyer satisfaction with a score of 899 (on a 1,000-point scale), followed closely by Nikon (891) and Canon (888). Pentax performs particularly well in durability and reliability; variety of features; ease of operation; and shutter speed/lag time, while Canon performs well in the picture quality factor.

"Pentax's customer base has shifted since 2011 from casual photographers to those who consider themselves semiprofessional or professional photographers," said Sara Wong Hilton, director at J.D. Power and Associates. "In fact, across the industry, the results indicate a slight increase in self-identified semiprofessional photographers, possibly leading to the purchase of more high-end camera systems."

Despite a shift in DSLR camera buyer demographics, overall satisfaction remains stable (888 in 2012 compared with 887 in 2011).

The 2012 Digital Single-Lens Reflex Camera Online Buyer Report is based on responses provided to J.D. Power and Associates through PowerReviews from more than 8,100 verified buyers who purchased a DSLR camera online. The study was fielded from May 2011 through April 2012.
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BigAl-sa said:
More creative counting??
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I'm not suspicious of the result. The kind of people who tend to go to the trouble to find a Pentax to buy, tends to be the people who like Pentax, while I would guess a large cut of Canon/Nikon buyers chose it because that's what their cousin who has a big DSLR told them to buy, or that's what the pimple-face sales assistant in the shop suggested. I'm sure the increase in first-time DSLR buyers plays into this too.

That, and they actually make very nice cameras.
 
koffiejunkie said:
I'm not suspicious of the result. The kind of people who tend to go to the trouble to find a Pentax to buy, tends to be the people who like Pentax, while I would guess a large cut of Canon/Nikon buyers chose it because that's what their cousin who has a big DSLR told them to buy, or that's what the pimple-face sales assistant in the shop suggested. I'm sure the increase in first-time DSLR buyers plays into this too.

That, and they actually make very nice cameras.
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I have a Pentax :)


And also a Canon, so I guess that evens out.
 
koffiejunkie said:
I'm not suspicious of the result. The kind of people who tend to go to the trouble to find a Pentax to buy, tends to be the people who like Pentax, while I would guess a large cut of Canon/Nikon buyers chose it because that's what their cousin who has a big DSLR told them to buy, or that's what the pimple-face sales assistant in the shop suggested. I'm sure the increase in first-time DSLR buyers plays into this too.

That, and they actually make very nice cameras.
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I am suspicious of the result. In the real world statistics, I reckon Canon has the highest sales followed by Nikon, so aren't we looking at a very much higher rate of Pentax responders to whatever poll we're looking at?
 
Logo said:
But do you have a Minolta ?
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Alas no. I have an old Sony though - does that count?

I had a K1000 when I was younger. Got stolen sadly, and I spent the next decade with Samsung point & shoot (film). I got the K1000 again because it's such a sturdy camera, it's fully mechanical (can work without a battery!) and I still had some glass. Got the Canon film body to take travelling so I could share glass with the DSLR. It's much lighter than the Pentax and I'm not too sorry for it should it get damaged or stolen - they're £20 a pop on eBay. The meter on it sucks really bad, but I use it almost exclusively for landscape, and for that I have a real light meter :)
 
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