I'm afraid anything less than Netflix-type services won't excite me that much.
This is the first step along that path.
Consider:
1. We currently have insufficient bandwidth to provide true streaming video on a large scale.
2. However, in preparation for the day when that becomes possible, we need to get hardware into homes that can receive streaming video.
3. One can avoid the large bandwidth bill by using DVB-S to stream video to a converter box, that simply repackages DVB-S streams into DVB-IP streams.
4. You can still provide an internet connection at the head end to allow for interactive services, such as YouTube, etc, as well as allowing an upstream connection back to the provider (or whomever else). No extra cables or devices are required in the home, as it is all Ethernet already.
5. As the size of the Internet connection increases, and cost decreases, more and more streaming services can be provided, and the ultimate goal achieved.
Brilliant!
Edit: FWIW, I was designing/conceptualising a similar service for hotels, blocks of flats, etc, that would have the decoding and smart card at the head end (DVB-S card with Irdeto2 CAM), streaming decoded DVB-IP to a device attached to the TV. At the time, there were limited receivers available, and of course, MultiChoice's terms of service would not allow streaming decoded content, so I gave up on it.
It would be feasible now, with cheap streamers like the Mede8er/Xtreamer/whatever available, but still not legal.