On my CX, I tap the green button (above or below the Netflix button, depending on your remote) 3 or 4 times, and that "secret" menu pops up. I have a 48" C1 and it works on that too. The "4K not supported" on the iPlate is an information message that informs you if that message pops up on your main viewing screen (not the iPlate), then 4K is not supported on your installation. The Ultra will broadcast true 4K on selected channels - the special test channel 216 at the moment, then 2 special channels during the world cup, then a few select channels will be migrated to full 4K. Depending on the setup in your Ultra decoder settings, it will either upscale normal HD content to 4K, or you can output to the native resolution of the source and let your TV do any upscaling. More useful info here