I don't often agree 100% with pupa, but this time I do. On a 40" LCD at a viewing distance of over 3.5 meters the difference is like night and day comparing the HD signal via HDMI to SD via component. And the difference is far more obvious when compared to the same content broadcast on the other Supersport channels.
http://www.engadgethd.com/2006/12/09/1080p-charted-viewing-distance-to-screen-size/
I think either the distance is less or its a psychological effect. Anyway
enjoy it....
3.5m is 11 ' and 5.79 " according to
http://www.metric-conversions.org/length/meters-to-feet.htm
and if you look at the diagram, that is just above
where the 720p resolution becomes noticeable.
Arguably people's eyes may be different but that is 'just
start to be noticeable', and the human brain works on
a logarithmic scale so I think either you miscalculated your
room or screen size OR you're just psychologically
believing what you want. If that makes you happy, sure

.
To me I would say maybe you can tell some difference if you
connect both at the same time, side by side. Remember
also component is an analog signal while HDMI is fully digital
which means less conversion and less quality degradation
either way. So you're biased against SD that way too.
Remember hardware manufacturers want you to buy the
higher resolution more expensive items. IMO its too
early to convert as the slight benefit (see that chart),
if any at all, is not worth shelling out R20.000-30.000
for a decent HDTV in 40inches and up. Yes there
are cheaper HDTV's but their contrast and colour
saturation is usually never as good as the more expensive
brand name sets and when you're spending R10K or
more, you don't really want to know that a R13K set
looks much better (contrast etc).
Still guys don't let me spoil your enjoyment! Have fun!
