
Canon debuts the eagerly-anticipated EOS 5D Mark IV, the newest addition to the legendary EOS 5D family, designed for photographers on a quest to capture the perfect shot.
Renowned for enabling people to tell the stories that need to be told, the EOS 5D series has captured many of the world’s most significant moments in history. As successor to the EOS 5D Mark III, the camera has been designed using first-hand feedback from the photographic community to create the most versatile EOS model yet.
Featuring a 30.4 megapixel CMOS sensor with wide exposure latitude, 7 frames per second (fps) high speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera fuses speed and resolution with excellent low light capability and movie functionality.
The EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting.
To work hand-in-hand with the camera, Canon today also introduces two new high performance L-series lenses; the EF 24-105mm f/4L IS II USM and EF 16-35mm f/2.8L III USM.
The EOS 5D Mark IV features Canon’s brand new full frame 30.4 megapixel CMOS sensor, delivering images that are packed with detail, even in the brightest highlights and darkest shadows.
With an ISO range of 100 to 32000, expandable from 50 up to 102400, images can be captured in an array of lighting environments. The enhanced noise processing algorithm further improves low light shooting, ideal for photojournalists who need to capture breaking stories no matter what lighting conditions they face.
Tracking faces and colour of fast moving subjects is easy with the EOS 5D Mark IV’s 61-point wide area reticular AF system. The 61-points / 41 cross-type AF points cover an expanded sensor area and provide the ability to focus even under moonlight at EV -3 in viewfinder shooting mode, or EV -4 in Live View mode.
The EOS 5D Mark IV enables you to use extenders with all telephoto lenses for f/8 AF with all 61 points, including 21 cross type for even greater precision. The high resolution 3.2-inch LCD with full touch panel operation across all menus is combined with a new AF ‘Area Selection’ button providing quick AF point selection.
Additionally, the camera features an advanced 150K RGB+IR metering sensor with a dedicated DIGIC 6 processor for accurate exposures and precise subject detection and tracking.
Designed to respond in an instant and never miss a shot, the EOS 5D Mark IV’s high-speed readout technologies and DIGIC 6+ processor mean you can shoot at 7 fps at full resolution, with full AF / AE tracking.
Capturing up to 21 RAW images or unlimited JPEGs in a single burst, you’ll always be ready for the next frame. For when discretion is needed – such as capturing breaking news or animals in their natural habitat - the camera features ‘silent high’, ‘silent low’ and ‘silent single’ modes, offering shooting with minimal noise.