Esquire online tech shop reporting massive growth

Tharaxis

Senior Member
Joined
Aug 9, 2003
Messages
550
Frontosa can also do online orders using a sort of "online shop" (although not sure how it compares to the Esquire one - for reasons detailed below), but my main problem with it is that it has been completely hobbled by what I can only imagine is a decision made by someone (or a group of someones) who understand nothing about e-commerce or online buying.

Essentially you have to enter in your reseller details to log in, but if you have NOT bought anything from them within the past 30 days you CANNOT log in as your account is removed. You then have to re-apply for access if you wish to purchase, and then if you again have not bought anything within the past 30 days you are removed again.

I don't understand this mentality, I can imagine what the person who made this decision was thinking, but the logic at play is so utterly at odds with reality that it essentially makes the entire system useless. I mean seriously, am I going to go through the mission of having to call Frontosa to get them to reactivate my account every month or am I just going to give sales a call and place my order that way when I *actually* need to make a purchase? I can guarantee you the "offline" version is a lot less hassle if you don't buy from them regularly, and that's really... stupid?
 

marine1

Honorary Master
Joined
Sep 4, 2006
Messages
48,523
Awesome, happy for them. Love dealing with them, no issues from my side.
 

KamikazeHamster

Well-Known Member
Joined
Apr 17, 2005
Messages
380
Frontosa can also do online orders using a sort of "online shop" (although not sure how it compares to the Esquire one - for reasons detailed below), but my main problem with it is that it has been completely hobbled by what I can only imagine is a decision made by someone (or a group of someones) who understand nothing about e-commerce or online buying.

Essentially you have to enter in your reseller details to log in, but if you have NOT bought anything from them within the past 30 days you CANNOT log in as your account is removed. You then have to re-apply for access if you wish to purchase, and then if you again have not bought anything within the past 30 days you are removed again.

I don't understand this mentality, I can imagine what the person who made this decision was thinking, but the logic at play is so utterly at odds with reality that it essentially makes the entire system useless. I mean seriously, am I going to go through the mission of having to call Frontosa to get them to reactivate my account every month or am I just going to give sales a call and place my order that way when I *actually* need to make a purchase? I can guarantee you the "offline" version is a lot less hassle if you don't buy from them regularly, and that's really... stupid?

They want to be a Business-to-business (B2B) supplier. That means avoiding retail customers who want to order one part every couple of months. It means that only larger businesses that place bulk orders REGULARLY will deal with them. They can then focus on supporting customers who actually generate revenue for them.

If they deal with retail customers, that means that they have to spend more time processing orders and returns. When it comes to hardware, there are enough warranty issues that they don't want to have to deal with them on an individual basis. The effort to cost ratio is much better when doing B2B and they can keep their costs down in order to provide better prices.
 

Cairbre

Well-Known Member
Joined
Dec 30, 2006
Messages
124
Now if only their website didn't suck giant donkey balls. I find it significantly less painful to just use their pricelist, phone in an order using a product code and then drive through to fetch.
 

MickZA

Executive Member
Joined
Jan 19, 2007
Messages
7,575
Now if only their website didn't suck giant donkey balls. I find it significantly less painful to just use their pricelist, phone in an order using a product code and then drive through to fetch.
Don't have a problem with the website myself, usually find what what I'm looking for within a minute or two together with availability. If what I need is not in stock in PE I'll phone and check that it'll arrive in the weekly shipment before ordering.
 
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