At the Children's Research Lab at the University of Texas, a database is kept on thousands of families in the Austin area who have volunteered to be available for scholarly research. In 2006 Birgitte Vittrup recruited from the database about a hundred families, all of whom were Caucasian with a child 5 to 7 years old.
The goal of Vittrup's study was to learn if typical children's videos with multicultural storylines have any beneficial effect on children's racial attitudes. Her first step was to give the children a Racial Attitude Measure, which asked such questions as:
How many White people are nice?
(Almost all) (A lot) (Some) (Not many) (None)
How many Black people are nice?
(Almost all) (A lot) (Some) (Not many) (None)
During the test, the descriptive adjective "nice" was replaced with more than 20 other adjectives, like "dishonest," "pretty," "curious," and "snobby."
Vittrup sent a third of the families home with multiculturally themed videos for a week, such as an episode of Sesame Street in which characters visit an African-American family's home, and an episode of Little Bill, where the entire neighborhood comes together to clean the local park.
In truth, Vittrup didn't expect that children's racial attitudes would change very much just from watching these videos. Prior research had shown that multicultural curricula in schools have far less impact than we intend them to—largely because the implicit message "We're all friends" is too vague for young children to understand that it refers to skin color.
