'tough talking'?
Yeah right - anyone who listens to any overseas radio, rapidly can see that 702 is ludicrous.
Grannies as 'radio hosts', house painting experts, union and social worker issues, gardening experts - you have to be kidding if you think 702 is tough talking in any way. (And hasbeen sportsmen radio hosts saying "Naa but is that REALLY the case? I wonder." is hardly a hard hitting journalism interviewer in action.)

Count the 'ummms' and 'aaah's' of the hosts as they struggle to keep talking without any content.
I'd say only the midday report with chris gibbons shows any sign of the IQ and interest of 'normal radio'. Everything else is embarressingly banal, and mediocre. They've taken dumb housewife-focused radio that used to be between 9am and 11am only, and stretched this carefully inoffensive and 'designed for mom at home to help her pass the time til her first morning drink or shopping expedition' programming across 24 hours of airtime.
Anyone who works inside Primedia - or for 702 or Highveld - can confirm, that the common term off-air (and used all the time by the staff, technicians and hosts) to describe the listening public - is 'plant life'. That's what they think of you - and their lowest common denominator programming content reflects this.
Hopefully they can bugger off to FM, get lost amidst all the other overmodulated garbage on FM,and let some other talk radio station take over their MW timeslot. But Primedia will undoubtedly have already prepared some 'new' station to exploit the existing slot, seeing as they can afford to spend millions on fulfilling all the token bogus ethnic appointments required by law, to start a new radio station.
(Meantime the real cost of basic equipment to have an FM stereo or basic MW station up on air, to broadcast in a 20 km diameter, is under 50 grand. Its the 'legal' racial and social requirements - that make it impossibly expensive for the individual to start a little low power station dedicated to whatever they enjoy.)
That's why there's almost no choice here, in listening. And no homemade radio, no 24/7 specialist radio stations. Just Primedia and SABC corporate cashcows, pretending to give the public 'what they want.' and raking in the bucks, as protected as Telkom is.
Please 702, GO to FM, disappear inbetween all the other stations that less and less people are listening to. Maybe that'll open a gap on MW frequency for something more interesting - like - gee, maybe a 'real' attitude-filled talk radio station that actually isn't a mouthpiece for home improvement experts, social workers, unionists, and barely articulate old grannies.
/grumbling, rants and issues off.
