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India was introduced to the first generation Endeavour in 2003. Priced at Rs. 12.90 lakh, it was the most affordable premium SUV back then. Localisation levels were at 20% and the company targeted sales of 150 units each month.
The Endeavour's two main disadvantages were its bumpy ride quality (leaf spring suspension) and low-placed middle row seat. What worked for it however, were the butch looks, superb reliability, go-anywhere ability and the sheer road presence it commanded due to its mammoth dimensions.
Over the years, the Endeavour went through several engine, transmission & styling updates.
This all-new Endeavour was developed at Ford's Melbourne design center, and first showcased at the Bangkok Motor Show in 2014. It is likely to make its way to India in a quarter or two! Just the right time too. Ford's research suggests that by the year 2020, the Indian premium SUV segment is likely to grow to ~50,000 units annually (from the current ~20,000 units).
Additionally, the next-generation Fortuner is poised for launch in early 2016. The new Endeavour couldn't be coming a moment too soon...the earlier Endeavour had gotten so outdated.
Before we dive into the new model, let's get one thing out of the way - even this new-gen SUV will be called the 'Endeavour' in India.
This is because Ford couldn't register the 'Everest' name here (it's already trademarked by someone else). India is the only market where it won't be known as the 'Everest'.
Like its predecessors, the new Endeavour is also based on the (2015) Ranger pick-up truck platform. The earlier generation was engineered by Mazda and based on the Mazda B-series pickup truck.
The new Endeavour has been fully designed and developed by Ford, built on an all-new T6 platform, which will serve as a base for future Ford SUVs and pickup trucks.
Just like the Fortuner & Pajero Sport, the 2015 Endeavour is a full-size body-on-frame SUV with 3 rows of seats. Body-on-frame UVs are generally more robust than their monocoque counterparts (e.g. CR-V, Santa Fe), but the latter offer superior dynamics & also weigh substantially lesser.
Read the full article and see more pics here:
http://www.team-bhp.com/forum/offic...920-2015-ford-endeavour-official-preview.html
The Endeavour's two main disadvantages were its bumpy ride quality (leaf spring suspension) and low-placed middle row seat. What worked for it however, were the butch looks, superb reliability, go-anywhere ability and the sheer road presence it commanded due to its mammoth dimensions.
Over the years, the Endeavour went through several engine, transmission & styling updates.
This all-new Endeavour was developed at Ford's Melbourne design center, and first showcased at the Bangkok Motor Show in 2014. It is likely to make its way to India in a quarter or two! Just the right time too. Ford's research suggests that by the year 2020, the Indian premium SUV segment is likely to grow to ~50,000 units annually (from the current ~20,000 units).
Additionally, the next-generation Fortuner is poised for launch in early 2016. The new Endeavour couldn't be coming a moment too soon...the earlier Endeavour had gotten so outdated.
Before we dive into the new model, let's get one thing out of the way - even this new-gen SUV will be called the 'Endeavour' in India.
This is because Ford couldn't register the 'Everest' name here (it's already trademarked by someone else). India is the only market where it won't be known as the 'Everest'.
Like its predecessors, the new Endeavour is also based on the (2015) Ranger pick-up truck platform. The earlier generation was engineered by Mazda and based on the Mazda B-series pickup truck.
The new Endeavour has been fully designed and developed by Ford, built on an all-new T6 platform, which will serve as a base for future Ford SUVs and pickup trucks.
Just like the Fortuner & Pajero Sport, the 2015 Endeavour is a full-size body-on-frame SUV with 3 rows of seats. Body-on-frame UVs are generally more robust than their monocoque counterparts (e.g. CR-V, Santa Fe), but the latter offer superior dynamics & also weigh substantially lesser.
Read the full article and see more pics here:
http://www.team-bhp.com/forum/offic...920-2015-ford-endeavour-official-preview.html
