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Late last year, video production company Particle6 triggered near-universal backlash when it unveiled its so-called “AI actress” dubbed “Tilly Norwood.”
The timing of the announcement couldn’t have been worse, as some of the biggest names in Hollywood had been publicly and strongly denouncing the use of AI in filmmaking. The innocent-faced avatar, which The Verge previously lambasted as a “gen AI psyop,” perfectly played into the fears of those worried about being replaced by the tech, particularly among voice actors and on-screen performers.
Now, in yet another astonishing failure to read the room, Particle6 teamed up with London-based AI talent studio Xicoia Studios for a debut single and accompanying video for Norwood, per The Hollywood Reporter. You might wonder if the music video redeemed the project; instead, it’s one of the dingiest and depressing things we’ve ever seen.
The single, titled “Take the Lead,” was — we’re not making this up — inspired by an essay Particle6 and Xicoia Studios CEO Eline van der Velden wrote about the extensive backlash to AI.
The video itself is an amalgamation of uninspired and cringe-inducing AI slop. It shows the Norwood persona singing passionately alongside flamingos and touching on almost every “rise to fame” cliché in the book as the starlet transforms into the thinly-veiled embodiment of AI that wins over every heart and is celebrated by all.
In other words, it’s a fever dream of an executive who’s far too deep down the rabbit hole, where she’s desperately trying to convince the public of the tech’s merits.
Particle6 says it used performance capture to record van der Velden’s “acting” performance. The song itself, however, was generated using the AI music app Suno.
A defensive notice at the beginning of the clip claims that the “following production was made by 18 real humans — from production designers to costume designers to prompters, editors, and an actor.”
Netizens weren’t impressed by the showing.
“I’ve definitely seen AI art that looks real but I’ve never seen AI art that is good,” journalist Michael Hobbes wrote in a thread on Bluesky. “This video is generic as hell and the song is obnoxious.”

wonderfulengineering.com

How many of their customers are paying subscribers? Think it’s 3% iirc.View attachment 1893379
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Sam Altman Says Ai Could Soon Be A Utility You Pay For Like Electricity
Sam Altman said artificial intelligence could eventually be delivered as a metered utility similar to electricity or water, with users paying for accewonderfulengineering.com
View attachment 1893380
View attachment 1893379
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Sam Altman Says Ai Could Soon Be A Utility You Pay For Like Electricity
Sam Altman said artificial intelligence could eventually be delivered as a metered utility similar to electricity or water, with users paying for accewonderfulengineering.com
View attachment 1893380

Who specifically pay over $20 a month for AI.
