Does Red Bull Mobile allow you you to pay in extra and get a better phone from the rest of Cell C's lineup?
Honestly, RBM would clearly have the best smartphone contracts in South Africa if only they offered a better selection of devices.
A quick follow-up here. Today I happened to be at the shopping mall, so I decided to pop by the Cell C store and ask them whether you can do this. Apparently, the answer is no - the only phones you're allowed to take with the RBM contracts are the RBM phones. You can't take one of the other Cell C phones, even if you're willing to pay in extra.
(I think it's a bit ridiculous that Cell C is sitting on the best smartphone contract in South Africa, but for some foolish reason they'll only allow you take one of a tiny handful of phones that are branded by an energy drink company. I mean, seriously, wtf Cell C? It's almost like they don't want this product to become too successful.)
However! - the salesman did give me an interesting piece of information. He said that as of next month, they're going to start offering the LG Optimus 3D on RBM 200 rather than the Optimus Black. This is a bid improvement, for two reasons:
1. According to many of the reviews I've read, the Optimus 3D is actually a half-decent phone in its own right.
2. It also has a much higher resale value than the Optimus Black/Defy, if you want to go the route of selling it.
Looking at the Junkmail, I see second-hand Optimus 3D's selling between R4,000 and R6,500. The upper end of this bracket strikes me as a bit unreasonable, but let's assume for the sake of argument that you can resell your still-in-the-box 3D for a more conservative figure of R4,500. In that case, if I re-run the numbers I calculated in this post, they now look like this:
Total cost of ownership over two years:
Smart 120S: R12,079
Top Up 315S: R9,629
Top Up 275S: R9,589
RBM 200: R7,522
As you can see, RBM now wins this comparison by a country mile.
Of course, having to resell your contract phone on the second-hand market is not for everyone. It's a nuisance, it's potentially a security risk, it creates uncertainty, and you really shouldn't have to do this just to get the phone you want. Even if they're not willing to offer other phones, it would be nice if RBM could just give you the value of your subsidy in cash.
However, this thought experiment does demonstrate pretty clearly to me that RBM does offer the best value for money when you compare them on a level playing field. If they just offered more devices, I honestly think they would kill every other smartphone contract in South Africa.
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