Google Adwords

[dunkyd]

Anyone got comments on the effectiveness of this advertising ?
I recently tried it with about 20 keywords , targetted to a country in Africa where business is slow.
Got immediate hits and emails from very strange looking addresses ?
Is it legit ?
Thanks

 

[rpm]

I have been using it for a small business for a family member, and it works fairly well. Select your keywords and other parameters (like areas targeted and market segments) very carefully. The price for keywords increased significantly in recent years, so you have to monitor the success.

Also: We found that 'search only' works the best for them. Display network looks more prone to click fraud.

 

[dunkyd]

Thanks rpm , please help with the last items. How do I......
Am a computer dinasaur. Took a week to understand keywords!!!
Click fraud is what I suspect

 

[minty203]

Thanks rpm , please help with the last items. How do I......
Am a computer dinasaur. Took a week to understand keywords!!!
Click fraud is what I suspect

Google adwords is something you will learn to use efficiently with time. I have had success with it with one of my businesses but not with the other.

Set a budget that you can afford to lose if you get no relevant leads. Test the waters. See what type of results you getting. You will get scamsters emailing you because you are now more out there, but you will learn in time how to identify a real client from a fraud.

Also, familiarise yourself with the way people in your target area interact. Like for me, my target market is South Africa. And I have learnt to easily pick up when a foreign or scammer is emailing me.

Also make your contact form more complicated. Not complicated in the sense that nobody knows what to fill in, but complicated in the sense that you have drop down menus, more mandatory fields, more specific fields like "employer landline no", "employer name". If a guy really wants to contact you he wont mind the extra hassle.

Dont use too general keywords if you want to target specific clients. So like if you have a mens hair salon in melrose arch, dont use keywords like hair, salon, melrose, tresemme,cut and dry.

Rather use melrose hair, melrose salon, melrose tresemme, etc. Maybe extend it to your other services and surrounding areas.

You dont want a person in capetown searching "hair" to click on your ad. He will likely not be a client, and it will just cost you money. I have learnt to rather get less online queries that are more relevant, than get more responses with less likelihood of converting them to clients.

Also register with google analytics. It helps to see which adwords are working and which not. there are many other cool features of analytics. experiment.

And have patience. If like you say you a dinosaur to computer stuff, then be patient and learn how these things work by experience.

Also, all of this is my opinion. What works for me, might not work for you or your industry. Play around with stuff.

PEACE.

 

[dunkyd]

Google adwords is something you will learn to use efficiently with time. I have had success with it with one of my businesses but not with the other.

Set a budget that you can afford to lose if you get no relevant leads. Test the waters. See what type of results you getting. You will get scamsters emailing you because you are now more out there, but you will learn in time how to identify a real client from a fraud.

Also, familiarise yourself with the way people in your target area interact. Like for me, my target market is South Africa. And I have learnt to easily pick up when a foreign or scammer is emailing me.

Also make your contact form more complicated. Not complicated in the sense that nobody knows what to fill in, but complicated in the sense that you have drop down menus, more mandatory fields, more specific fields like "employer landline no", "employer name". If a guy really wants to contact you he wont mind the extra hassle.

Dont use too general keywords if you want to target specific clients. So like if you have a mens hair salon in melrose arch, dont use keywords like hair, salon, melrose, tresemme,cut and dry.

Rather use melrose hair, melrose salon, melrose tresemme, etc. Maybe extend it to your other services and surrounding areas.

You dont want a person in capetown searching "hair" to click on your ad. He will likely not be a client, and it will just cost you money. I have learnt to rather get less online queries that are more relevant, than get more responses with less likelihood of converting them to clients.

Also register with google analytics. It helps to see which adwords are working and which not. there are many other cool features of analytics. experiment.

And have patience. If like you say you a dinosaur to computer stuff, then be patient and learn how these things work by experience.

Also, all of this is my opinion. What works for me, might not work for you or your industry. Play around with stuff.

PEACE.

Thanks. Got one email in a week

 

[openshaww]

If you need help to set it up and for advise I will gladly assist. Ive used it for many companies and it is the best form of targeted advertising out there if you are using it correctly.
Send me a PM if you need help

 

[dunkyd]

Thanks