Google Chrome ad filter launching in 2018

[Kevin Lancaster]

Google Chrome ad filter launching in 2018

Google Chrome will come with an ad filter from early 2018, which will filter advertisements that do not comply with Better Ads Standards.

 

[Soljaah]

“It’s far too common that people encounter annoying, intrusive ads on the web – like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see content,” said Google.

Kind of like Youtube...

 

[Arthur]

Great news for Google, which makes >90% of its money from adverts. Not so nice for advertisers who don't advertise through Google.

Anyone see the noose?

 

[Nerhzelok]

“It’s far too common that people encounter annoying, intrusive ads on the web – like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see content,” said Google.

Kind of like Youtube...

I've uninstalled the youtube app on my phone because of this.. Highly annoying.
It's a free service, sure.. but I don't like ads, so I won't use it. Fair is fair.

 

[backstreetboy]

“It’s far too common that people encounter annoying, intrusive ads on the web – like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see content,” said Google.

Kind of like Youtube...

No YouTube is only 5 seconds...

 

[Hamster]

An ad blocker from a company that makes a fortune from them.

Also, Opera already does it so of course the rest has to follow...just like tabs, speed dial etc

As long as they don't block other ad blockers.