Online is a volume based business, not a margin based one ... and I'm trying my best to get as big as I can.
I'm getting on fine though because I still work during the day for Cats Digital (it's amazing how I still manage to attend to your emails at the same time hug

)
My office is actually based inside the Cats Fourways branch with the owners permission

... thats why I can afford to give such good deals.
The only pain in the rear I have is the 4% credit card commission I have to pay. I have even subsidized all the courier fees (yes I make a loss on whatever courier someone takes). But this should in the long run let me grow bigger.
My eventual goal is to be a big player in the market. I now have more direction with DA then I did 2 years ago, and I know where I want to be.