Hayibo.com closing down

The word I was thinking about is Umlungu.



From racial slurs database.
I speak Zulu and I'm telling you no one calls "white froth/scum" "umlungu".

If it is a racial slur then it's news to me. I am sure many other first language Zulu speakers would attest to that.
 
No just advertisers who were worried about people who are too stupid to understand satire.

This is true:

another problem was that many South Africans don’t understand satire. “Only a small niche of sophisticated readers gets it. ‘The Onion’ is frequently misunderstood or misquoted as real news particularly by mainstream newspapers outside the West. A famous example of this was when The Onion ran a very funny story about Harry Potter being the tool of the devil. It was completely over the top, yet a South African right-wing religious spokeswoman found this story and kicked up such a fuss about it. When it was pointed out that ‘The Onion’ is a satirical site and this was humour it didn’t lessen the fury of this woman, it just changed the direction of her anger. Satire is a hell of a difficult field to make a living from.”

http://www.thedailymaverick.co.za/article/2010-09-02-goodbye-hayibo-sa-will-miss-you
 
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