doobiwan
Executive Member
http://www.campaignhd.com/407_HDDVD_Sales_Soar.html
Showing that the sudden drop in HD DVD sales in the first quarter was likely due to the temporary limited amount of new releases, HD DVD sales ROARED back to life in late March, as scores of new releases made their way back into the release pipeline and onto store shelves.
As you will recall from my last opinion piece on the sales of both formats, there was a surge in Bluray movie sales after the Christmas launch of the PS3 – but not nearly enough, in my opinion, to eliminate the people’s choice, HD DVD, from the competitive landscape. I predicted that some of these new PS3 owners would have an initial curiosity which would result in a sales surge for Bluray – particularly as Sony included discount vouchers for the movies with each PS3 sold.
However, it seemed that BD sales started dropping off in February, at which point a series of “2 week sales” events for Bluray movies, including a “50% off” (the retail price, not street price) at Amazon were kicked off, starting around the 6th of March. The effect of the sales clearly halted the slide in BR sales temporarily, as you can see by the graph below, but BD sales then plunged again, as you can see.
However, during March, the temporary lull in HD DVD releases ended and titles were being announced left, right and center. Amazon trackers in particular showed the effects of these new releases, as HD DVD owners waved their credit cards at their screens and summoned the titles to their homes! In fact over 70 titles were announced to land by July (see links) – including The Matrix Trilogy (see links), in two different sets for HD DVD only (due to continued BD development problems apparently (see links).
Buoyed by recent stories and editorials in respected publications, giving the nod to HD DVD as having the superior picture and the best Hi Def players on the market, (see links) HD DVD owners shrugged off repeated assertions by the BDA that the “war is over” and made your choice – HD DVD!
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