The
verdict from the Laugh it Off case is in.
<blockquote id="quote"><font size="1" face="Verdana, Arial, Helvetica" id="quote">quote:<hr height="1" noshade id="quote">from Business Day:
It is illegal to caricature the Carling Black Label trademark for commercial gain, the Supreme Court of Appeal has ruled.
The court upheld an interdict against Laugh It Off Promotions, obtained by South African Breweries (SAB) in the Cape High Court.
Laugh It Off had been selling T-shirts emblazoned with the trademark but substituting the words "Black Labour, White Guilt" for "Black Label, Carling".
This was detrimental to the value of the trademark, the court held.
The court pointed out that Laugh It Off was free to caricature the trademark non-commercially. It was also free to proclaim its message
"Black Labour: White Guilt" without using the trademark.
However, the company was not entitled to gain financially out of a detrimental exploitation of the trademark.
During the hearing Laugh It Off's counsel said there was no evidence that the T-shirt had caused detriment to the Black Label mark.
Evidence from the Freedom of Expression Institute had stated that "the essence of parody was that you borrow from someone else".
However, SAB's lawyers said parody was intended to "appear comical or ridiculous" and this would impact on the reputation of the brand.
<hr height="1" noshade id="quote"></blockquote id="quote"></font id="quote">
So basically I think Telkom's "Trademark Infringement" case is in tatters, since Hellkom is not making any commercial gain. The
M&G has the same story from SAPA.
Viva, MaD, Viva!
Personally I took great delight in using some of my Vodacom airtime to subsidise the legal fund. And the publicity it generated was worth every cent. After all, the artwork was used to make a point, and it has well and truly been made. Humour is often the best weapon.
I just wish the people at Telkom would be man enought to admit that they overstepped the mark and acted like bullies. But if they did that they'd also admit they have been screwing the public for years. In this case their silence is deafening.
MaD, why not give Jan Stander a friendly call? [

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