@Saba'a got it pretty right with what you need to look for.
* Most IoT devices need a neutral - but there are more devices coming out which
don't need the neutral. My place (around 20 years old) luckily does have a neutral cable, which made installs just that much easier.
* Touch switch vs Tactile switch's is subjective - but I prefer a relay behind a real switch of your
choice. It's a like a touch LCD remote control versus a real remote ... I hate a touch remote :/
* Also with the above you can make any light switch smart and you're not limited. You can buy a switch to suit your décor.
I think on the brands, you'll also get a few preferences and there's no right answer - but I do prefer the Shelly stuff over most the other stuff I've used :
* It's a Bulgarian brand that despite being only a few years old, already has 3,000,000 devices in over 100 countries. It's actually one of the fastest growing IoT brands in the world right now.
* They have unmatched support through the community and the Shelly team. There must be a firmware update released every month adding features or enhancing something.
* They're open source, so out of the box they support things like Home Assistant with zero flashing or complexities.
* For the extra cost, you're getting a much better product than the Sonoff
As for the certifications, the main issue with a non-certified product is getting your CoC or - God forbid - a house burning down / killing someone. You're going to have a huge issue with your insurance if they ever find out that you were using non-compliant products.