How does Pricecheck make money?

Rubberpigg

Rubberpigg

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Where does Pricecheck.co.za's revenue come from?
Just curious.
 
They charge the companies advertising there. Charge per click.

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Nic777 is correct. They pull in XML feeds of products of companies they have a partnership with, and lists these products on their site. When a person wants to know more, they click on the 'show more' link, and the company is then billed an amount by Pricecheck.
 
I have always wondered about this type of stuff and bots... Don't bots on the internet click on random stuff and then the companies will be charged a lot.
 
hmmm...didn't know that. Its might useful though - I use it a lot when shopping for electronics.
 
So essentially the company has to pay for their products to be included in the pricecheck search list?
 
abzo said:
So essentially the company has to pay for their products to be included in the pricecheck search list?
Click to expand...
No - that part is free. They only pay when someone click on the link of the product on Pricecheck to find out more.

It is therefore a pay-per-click model - very similar to Google Adwords.
 
rpm said:
No - that part is free. They only pay when someone click on the link of the product on Pricecheck to find out more.

It is therefore a pay-per-click model - very similar to Google Adwords.
Click to expand...

Yes but what if they don't want that? Will their products then not be listed?

For example if I have a store and my products are listed on PC, do I have to opt-in for this? Since you can't be charged without your permission. And if I decide not to opt-in, how will it affect the search?
 
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abzo said:
Yes but what if they don't want that? Will their products then not be listed?

For example if I have a store and my products are listed on PC, do I have to opt-in for this? Since you can't be charged without your permission. And if I decide not to opt-in, how will it affect the search?
Click to expand...

Is the click through not just greyed out?
 
Since they won the #1 BlackBerry App spot, how popular is their App? This is not the only development their team is busy with…
 
There are a lot of online stores with good pricing on items that don't come up on the Pricecheck searches.
I assume you only get listed if you sign up for their services, so pay per click makes sense.
 
AnibugZA said:
There are a lot of online stores with good pricing on items that don't come up on the Pricecheck searches.
I assume you only get listed if you sign up for their services, so pay per click makes sense.
Click to expand...

That's what I thought. If I had offered such a service it would be entirely free. The way it currently is doesn't really benefit the consumer as much as it should.
 
I just read their terms and conditions.

Basically, if you have an online store and want to get listed on Pricecheck, you sign up with them and agree to certain terms and conditions.
You supply them with details of all the Products offered for sale by you via an xml feed.
"The Feed must either be dynamically generated (typical of a normal server-side script) or if static, be generated on a daily basis. "
You set up the XML feed on your side which I assume means that you are in control of what products will show up on Pricecheck.
If you want to alter the products, you just adjust the XML feed.
The minimum pay-per-click fee is R1.30 (excluding VAT).
From what I can gather, merchants on Pricecheck also compete against each other to get more exposure on the site by increasing their pay-per-click fee.
So, I guess, in theory then, the store that pays the highest pay-per-click fee gets more exposure on the site than everyone else.
Also, all fees are payable in advance.
As fees become due, they are deducted from the balance in your account.
No bad debts.
Money for jam.
I wonder how much revenue they pull in a calender month just from pay-per-clicks?
And I see that they are owned by Naspers who also own Kalahari.
I wonder if Kalahari also pay a pay-per-click fee.
They are listed in Pricecheck's store directory.
 
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Rubberpigg said:
And I see that they are owned by Naspers who also own Kalahari.
Click to expand...
Naspers has Kalahari, Pricecheck, PayU, Style 36, 5 Rooms, Kinderlo, Olx and a few others all in one building in CT. There are a few others coming too from what I've heard. So yeah, they pretty much one of the only companies with the wisdom to move massively into the online space in SA.

Got to give them props for that I think.

Rubberpigg said:
I wonder if Kalahari also pay a pay-per-click fee.
Click to expand...
Probably. But it would be the typically, I pay you, you pay me, we pay Naspers, etc. financial BS that most SA companies love to do.
 
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1) You have to opt-in (aka sign up) to be listed on their website, nothing gets done for you automatically
2) Bot clicks are negated by a double-check, first the link is a JavaScript redirect, and second the "You are being redirected to" page checks if it's a bot before redirecting as well.

They make their money per click. A Company will purchase R1000 worth, when that R1000 runs out, they're removed from their "index" unless the company "tops up" with more money.
 
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