He does however have a point. Not every pirated copy translates into a lost sale, I'm willing to bet that the majority of copies do not translate into lost sales. Also if people could not afford it in the first place they would never have gone out and brought the product to start with if you could not copy it. If the companies really wanted to they could make the copy protection much harder or even used a system similar to Steam. Just because it got copied does not mean you would have made a sale.
How many times do people simply download something, try it and then delete it. Some people are collectors and hoard the stuff for l33t points but never actually use it. I myself on many occasions have downloaded something just to try it only to wipe it after a few minutes after I have found a freeware or opensource solution that is less bloated and works much better.
When you pirate aka Duplicate. You don't remove the product from society, where as you STEAL it. You do. Thus, the cost of piracy to the company/artist/developer producing it, is ZERO. It also has no effect on future sales or projected sales, since the cost/lost is ZERO.
Regarding to online piracy, as downloading the CD/GAME,etc has actually increased sales of original copies. Which RIAA conveniently leaves out of there results.
Like take for example, I cannot remember who released the game or the name, 2 years ago. I think it was Sins of the solar empire, which had No DRM, no secureROM, etc. Just a key, which was easily bypassed by a keygen. This game became one of the most legit bought games of its time since everyone pirated it, decided it was a good game and then bought it.
Where as, TOKA RACE DRIVER 2 was ridden with DRM and other hightech security, you had to do a whole load of stuff to get the game working which already throws out most of the warez scene, since its made up by 99% dumb users. Hardly anyone got to play/"test" it and it had basically 0 sales.
Like I say again.
Piracy costs nothing, since it is duplicated not stolen.