@nadimm: I'm seeing $165 for the unit. It's also less than 1/3 of the size of the Arctic and has a faster processor. I think that this is great value considering the size and capabilities. Many people are running OpenElec on the 847 NUC from a cheap flash drive and streaming content from their networks. The TV tuners of the Arctic will also presumably not function in SA (DVB-T2 vs DVB-T etc.). Users are reporting that the 847 handles 1080p playback very well. Personally I think that Intel could become a major force as an HTPC/media player supplier in the near future. Apparently they will be releasing i5 and i7 systems using the same footprint in the future.