I made a site - feedback please

[Peon]

Hi MyBB peeps.

I have made a site selling refurbished servers and parts seeing as I come across it so often. Times like these every extra cent helps.

Nonetheless im getting good traffic and have a good SEO score but no orders. Im getting no orders and basically not sure what im doing wrong.

If you keen on having a look and giving feedback please PM me and I will send the link.

I dont want to break rules with RAS and illegal backlinks on MyBB so im reluctant to give out the URL publicly. Unless a mod says its ok.

 

[Hamish McPanji]

Post the link. As long as you are upfront about it, and don't spam it should be fine

 

[Peon]

Post the link. As long as you are upfront about it, and don't spam it should be fine

https://www.serversolutions.co.za

 

[craiglotter]

Are you sure there is still much of a market for physical hardware though? Pretty much everyone is moving all the small stuff up into the cloud, or managed servers.

 

[Peon]

Are you sure there is still much of a market for physical hardware though? Pretty much everyone is moving all the small stuff up into the cloud, or managed servers.

Fair point

 

[RedViking]

Wow.... Those things cost $$$.

 

[Peon]

Wow.... Those things cost $$$.

Yea thats why im thinking there might be people interested in refurbished servers.

Sometimes all a server needs is new CMOS batteries, you will be surprised. Faulty drives I see alot and then management just decides to get a new server.

 

[envo]

Try google tag manager and monitor the clicks/how people use your site. it gives you invaluable insight as to how your site is perceived/working for people. We use it to do A/B testing on concepts and see which ones convert or not.

Also, don't let your site be the only point in entry. Marketing is key even though you rank organically and have nice SEO. So spend a few bucks on FB/Adwords and go from there as well

 

[werfie]

Like the fact that it is nice and clean, maybe just some aesthetics could be enhanced.

As a consumer, I quickly lose trust in a site where every detail didn't receive attention (my perception is that if you can't give enough attention to detail on your marketing and sales portal, how much details have gone into your back office processes?).

You site seems to have very little information about your company, apart from that small about us section at the bottom. I would move that up a bit and also into a more detailed separate section. There are no address details, no detailed information on delivery or collection availability, warranties, details on your other services - at least none that I could see at first glance or access quickly. I discovered some of them at the bottom of the screen later on, perhaps move most of these things to the top menu under an "About" sub menu?

Also, move your cart to the right hand side of the screen, almost all eComm sites I have used, has the cart on the right hand side, so no use in letting users relearning something that they are used to from other sites.

Also not sure that the product filter is correctly positioned/laid out. You have your site menu at the top, then there is a second horisontal navigation, to me it's confusing. Maybe consider moving your product filter to a vertical side menu or tree? This very concretely indicates where the ecomm region of your site is.

Your products are also not spaced in a perfect grid, maybe due to image sizes not being the same, so not all the price blocks are aligned.

My 2c. Good luck with your site, also remember, it takes some time and it seems you only started out recently.

 

[Peon]

@envo - I will definately do that. We have Neowize insights running and a few fbook and adwords campaigns.

@werfie - first of all i love that picture of the 1 slice running away. You raise very good points. Especially about the trustworthyness and attention to detail. Im going to drill down on these again. The images are irritating me aswell with the spacing. So much work to do.

Guys I just want to thank you for your time taken in viewing the site and leaving feedback, I really appreciate it.

 

[werfie]

@envo - I will definately do that. We have Neowize insights running and a few fbook and adwords campaigns.

@werfie - first of all i love that picture of the 1 slice running away. You raise very good points. Especially about the trustworthyness and attention to detail. Im going to drill down on these again. The images are irritating me aswell with the spacing. So much work to do.

Guys I just want to thank you for your time taken in viewing the site and leaving feedback, I really appreciate it.

Your welcome, staying subscribed to this thread, so let us know when you have had time to look at some suggestions!

 

[satanboy]

Like the fact that it is nice and clean, maybe just some aesthetics could be enhanced.

...

I agree....looks a bit bland.

 

[saor]

ABOUT US
Server Solutions is a new and exciting platform for users to buy top quality new and refurbished servers,networking gear,storage and parts in South Africa. We also sell quality used switches and routers. Established in 2018 we aim to provide a seamless and easy method to purchase high end refurbished hardware. We also provide Services for upgrading and managing your IT infrastructure. We specialise in virtualising your it environment transforming it into a scalable ,optimised platform for running your business and reducing cost.

Spaces after commas.
Second 'it' needs to be 'IT'.

 

[Peon]

Just finished up now with some PHP work. Will make changes shortly.

Thanks again for the feedback.

 

[Bryn]

Your site has some serious issues man. Mostly it boils down to attention to detail. It's just got to be there or you will chase each and every potential customer away.

- The About Us section in the footer. Why is the grammar so rekt? Just use Grammarly in your life. It's free.
- Strange capitalisation in your Newsletter Signup in the footer
- Lose the attempt at spam-protecting your email address. Use actual spam protection rather.
- The spacing of the footer sections. No.
- "Brands scrolling list"? Not good. "Brands we stock" or something would be much better.
- The alignment of your products as a collection must be pixel perfect. Currently it's really hard on the eyes.
- You can't run a square logo in such a small space. Align the text horizontally with the symbol, and resize appropriately.
- You have two cart icons. Lose the ugly one beneath the logo and make the header's cart the only one.
- Your features block needs to be less distracting. Less top and bottom padding and give it a background colour.
- Lose the "Welcome to Server Solutions"
- Your product page is all over the place. "Latest Products" must go below the actual product section, or just lose it entirely. Centre the rest of the product page.
- Enlarge the product image area
- "Share to your friends" is poor English
- Put your payment gateway information and logos in your subfooter.

You have a big problem of selling expensive items but not imparting a sense of trust into your visitors. Honestly, no sane individual is going to drop tens or hundreds of thousands on a site that doesn't look absolutely professional.

If you want your site to appear trustworthy, these are mostly non-negotiable:

- Professional product images. Make sure the actual products have similar heights when viewed as a collection and make the backgrounds transparent so that the hover colour doesn't look terrible with different degrees of white.
- More contact/identifiable information. Hyperlink your number and email. Add address.
- Professional copy. No grammatical issues or poor English anywhere. Especially in your About Us section. Currently this destroys credibility.
- Customer support must be evident. Add a hovering Zendesk ticketing system, live chat or something similar.
- Link your social media and make sure the pages have content.
- Ensure your website looks like it was done by pros. Hire someone on Fiverr or somewhere to give you an action plan if need be.
- Provide payment gateway info as mentioned. I hope you're using PayFast or one on that trust level.
- Don't hide the cost of shipping until checkout. Give at least a ball-park figure upfront. Customers are extremely hostile to hidden extra costs. Considering the prices of your products you probably want to make shipping free and work it into your prices.

Something I can't check, but make sure your emails are on-point too. Never spam. Never have crap looking emails.

 

[Peon]

Your site has some serious issues man. Mostly it boils down to attention to detail. It's just got to be there or you will chase each and every potential customer away.

- The About Us section in the footer. Why is the grammar so rekt? Just use Grammarly in your life. It's free.
- Strange capitalisation in your Newsletter Signup in the footer
- Lose the attempt at spam-protecting your email address. Use actual spam protection rather.
- The spacing of the footer sections. No.
- "Brands scrolling list"? Not good. "Brands we stock" or something would be much better.
- The alignment of your products as a collection must be pixel perfect. Currently it's really hard on the eyes.
- You can't run a square logo in such a small space. Align the text horizontally with the symbol, and resize appropriately.
- You have two cart icons. Lose the ugly one beneath the logo and make the header's cart the only one.
- Your features block needs to be less distracting. Less top and bottom padding and give it a background colour.
- Lose the "Welcome to Server Solutions"
- Your product page is all over the place. "Latest Products" must go below the actual product section, or just lose it entirely. Centre the rest of the product page.
- Enlarge the product image area
- "Share to your friends" is poor English
- Put your payment gateway information and logos in your subfooter.

You have a big problem of selling expensive items but not imparting a sense of trust into your visitors. Honestly, no sane individual is going to drop tens or hundreds of thousands on a site that doesn't look absolutely professional.

If you want your site to appear trustworthy, these are mostly non-negotiable:

- Professional product images. Make sure the actual products have similar heights when viewed as a collection and make the backgrounds transparent so that the hover colour doesn't look terrible with different degrees of white.
- More contact/identifiable information. Hyperlink your number and email. Add address.
- Professional copy. No grammatical issues or poor English anywhere. Especially in your About Us section. Currently this destroys credibility.
- Customer support must be evident. Add a hovering Zendesk ticketing system, live chat or something similar.
- Link your social media and make sure the pages have content.
- Ensure your website looks like it was done by pros. Hire someone on Fiverr or somewhere to give you an action plan if need be.
- Provide payment gateway info as mentioned. I hope you're using PayFast or one on that trust level.
- Don't hide the cost of shipping until checkout. Give at least a ball-park figure upfront. Customers are extremely hostile to hidden extra costs. Considering the prices of your products you probably want to make shipping free and work it into your prices.

Something I can't check, but make sure your emails are on-point too. Never spam. Never have crap looking emails.

Excellent feedback. Will start working on it today. Thanks for your effort.

 

[Peon]

Made half the changes mentioned here. Will do more this weekend. Particularly content and its errors and misnomers.

Have a look and let me know.

 

[Sean Bremner]

Don't tell me you've given up already? Why is your website down?

 

[Thor]

Can't access it either

 

[Peon]

Don't tell me you've given up already? Why is your website down?

Selling the servers privately here on MyBB and carbonite. It works so much easier particularly with reputation points. Quick scroll on my posts and you will see.