Telkomhater, thanks for the feedback (love the nick, btw!)
Telkomhater said:
From my point of view, the advert catches my eyes because it says R5.50 per GB. As I subscribe to a 3 GB account with Axxess and pay R199, my mind says, "Hell thats cheap!" Then I go to your price page at
http://www.imagine-ips.co.za/za/p27.html and I discover your 3 GB account costs R199 too. You even call it the "3GB ADSL Access Account".
Glad to see the ad was eye-catching, will have to give marketing a pat on the back
The example that you mention is precisely the type of message we are trying to convey - that SAIX ISP's will hardcap you at 3gb, but our accounts offer local usage after your hardcap. Many users in the marketplace don't realise the difference.
Telkomhater said:
So now I think to myself, "They are lying, the crafty buggers" (disingenious means crafty). So to me, your advert is misleading because to my mind no one advertises the cost of local bandwidth. When we talk about bandwidth everyone is referring to international bandwidth (irrespective of what your clients use).
I disagree with you here - a lot of users are more interested in local traffic. Business-critical internet applications such as banking, email, etc, are mostly local. Even torrenting works better to local sites. The advert states "FROM R5.50 per GB" i.e., a lower limit. On the other hand, some users may only use 1GB per month and will then be paying R199 per GB - we can't foretell exact usage. In fact, at the moment, you can still use limited international after your cap, and the accounts aren't capped at 30GB local. Therefore even if you do use international and exceed 30GB of local, you can probably get away with paying even less than R5.50 per GB. It depends on the user, which is why we gave an estimated lowest cost.
Telkomhater said:
Why not just be honest and say "ADSL access from as little as R5.50/GB local bandwidth"?
Your small print could still say based on a 2GB/30GB account local bandwidth
That would imply that the account didn't offer any international bandwidth at all, which is not the case. In fact, if you use 3gb international and 27gb local, you will still be paying R5.50 per GB, so it's not for local access only.