youve got 5-15% of the market buying your cpu's
do you:
A. Charge the same as the next company
B. go in lower to gain market share
C. charge more because your product is better
AMD chose to charge the same if not more
At one stage AMD was a bit more expensive than intel
Also what has put me off AMD is the changing of sockets very often
754 939 am2 is this new cpu going to be the different socket again
Intel has lga 775 out for so long now, when core 2 came out it was lga and most boards could use it with a bios update
So being an amd fanboi like i was, was getting a bit expensive
Every time i upgraded my cpu i had to upgrade my mobo
1. Its 25% or a little more not 5-15%
2. Price does not guarantee market share. People and business have to find value in your product and play that against the cost of owning said product.
3. You charge what you can get away with to make as much money as you can, but without hanging yourself in the process by creating resentment in the market.
AMD charged the same for the X2 as Intel did for their Dual Core Pentium 4 CPU's yet AMDs CPUs were much superior.
AMD charged less for AXP than they were supposed to, and never overcharged for Athlon64 but corrected the pricing to match Intel's offering.
What you must understand is that we as the end users pay for primarily the performance capabilities of the CPU and at a certain level of performance you can expect a certain price for any given time period. That means, for a CPU that performs like a Core2 Duo, you are going to pay similar prices to the Core2 Duo from AMD or anyone else for that matter.This is all because the engineering prowess of both Intel and AMD are very close, so for the same R&D you generally get the same performance index as a result similar pricing.
Its a lot more involved than what we as the end users see on store shelves and its certainly more about oem market than the retail market.
As for the sockets, here is proof that AMd hasn't changed sockets more than Intel. We'll start at Pentium3 and work right up to today...
Intel Pentium3: Slot 1; Socket 370
Intel Pentium4 (Willamatte): Socket 423
Intel Pentium4 (Northwood): Socket 478
Intel Pentium4 ((SocketT 775 ball FC-LGA4)
Core2 (775 ball FC-LGA6) : 775
AMD
======
Athon Classic: Slot A
Athlon Thunderbird Palamino/Thoroughbred A+B/Barton: Socket A (463)
Athlon64 Single Channel: 754
Athlon64 Dual Channel including X2: 939
Athlon64 K8 X2/ K10 Barcelona: AM2
Don't see how AMD has had more socket changes.