Just as I've thought - people will find ways and means on getting their message across at less money...
The telcos should get a Clue and lower their tariffs so as to lure more and more people to use their services - but these being so expensive people WILL find ways and means to save a penny...
Just thought yesterday -
For the sake of clarity, let's assume the price per call per minute is R10.00. Overhead costs such as salaries etc is not included.
Out of a possible 80 people, only 20 can afford it. That brings R200 per minute in for the operator.
Should the operator decide that R200 per minute is not enough, the operator can either raise or lower the price.
Raising it to R12.00 will give a profit of R240. Four people decide that they cant afford this and terminates their contracts, which leaves the operator with R12 x 16 = R192. So they have to jack up their price to make up for the loss... up to R15, which will gives them R240.
Another two customers bugger off, leaving them with R210.
So they have 14 customers, all grumbling about the high price and nowhere to go... only with R210 profit per minute. 4 customers decide to call it a day, and walks out - and that leaves them ultimately with R150. At the end of the day, the operator is poorer off and with less customers - and this is a prime recipe for any kind of corporation to go into liquidation.
BUT...
on the other hand...
Same operator, same 20 customers. Same boring old R200 per minute profit. The operator decides to take a gamble and cut their price from R10 to R8. They also loaned money from a bank to tide them over for a few months.
This brings them R160 in.
All of a sudden 6 people decide that they are able to afford the lower prices, and sign up - which lands the operator a profit of R208.
A further price reduction sees the price drops to R6... leaving them with a profit of R156 - but wait... because now 10 people decide that R6 is a lekker low price, and they sign up... giving a total of 36 people and a profit of R216.
The price remains at R6 for a while, and 10 people get a promotion - leading to 10 more customers and a profit of R276.
Operator having paid off their debt, now drops the price to an all-low of R4... and they get a profit of 46 people x R4 = R184.
20 other people, having heard of the low prices decide that things are not too bad with R4, and sign up... leading to a profit of 66 people x R4 = R264.
A while later the remaining 34 people sign up, giving the operator 100 people and R400 in profit, leading to a further price reduction... and so on and so on...
What's wrong with this picture?