Lamborghini Revuelto

Lamborghini: 0-62mph times do not generate fun

Electric Lamborghinis will offer “manoeuvres not previously possible” in their pursuit of thrills, says tech boss Rouven Mohr

“We are a brand that offers an experience. We don’t offer mobility from A to B. Nobody really needs a Lamborghini. We need to generate ‘want’ with a thrill in the car. Some cars on the market are so over-engineered you don’t feel a connection. We pursue the best excitement possible.”

As Lamborghini transitions into hybrid and eventually electric models, it’s a strong mission statement from its chief technical officer Rouven Mohr. “It's harder in EVs. But it’s not impossible. The emotionally minded car manufacturers must focus on different things in the electric world. It’s not the right way to imitate the character of internal combustion engines (ICE).

"The emotions of future EVs won’t be generated by the type of motor or battery they use; these are only the enablers which free up performance and range requirements.

“Character is defined by other things. I think we have some cool ideas. In the next year or two we will showcase our thoughts. It’s far away from what your 0-62mph acceleration time is. That is not something that generates fun,” he added.

 
Lamborghini Revuelto Opera Unica

Lamborghini presented an Opera Unica: a sole Revuelto created by the Ad Personam personalization department along with Lamborghini Centro Stile, honoring the distinctive blues and seascapes of the Italian island of Sardinia. Unveiled at an exclusive dinner in the luxury resort of Cala di Volpe adorned in blue tones for the occasion, in the heart of one of the most famous and high-end holiday destinations in Italy.

"A unique Lamborghini Opera Unica car celebrates the innovation, creativity and inherent art found within our super sports cars, which is at the heart of our brand," says Stephan Winkelmann, Chairman and CEO. "Our clients can explore colorways, detailing, different materials, embroidery and finishes inside and out with Ad Personam to produce a Lamborghini that is truly personalized to them: this Opera Unica takes our creativity a step further, demonstrating paint techniques and interior finishes that are reserved for Opera Unica one-offs, presenting a truly unique art-piece reflecting the distinctive seascape and emotions of Italy's most beautiful island destination."

In addition to the standard production time of a Lamborghini Revuelto, the exterior paint effects commanded an additional 475 hours of specialist craftmanship. The Opera Unica creation was realized by meticulously masking the car's body to create a canvas for the paint: localized two-tone and three-tone paint fading was then enhanced by brush painting, reminding of waves hitting the cliffs. Special coating techniques were used, to personalize details such as the Start/Stop button cover and the nominal plate. The interior embroidery finish required 85 hours alone to produce the new tool required for the watery stitching effect dedicated to this Opera Unica.


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