Microsoft: Crippleware for Netbooks
Brad R Wednesday 04 March 2009 - 15:57:39
Bloomberg News reports that Microsoft's strategy for netbooks is to push Windows 7 onto them, and then "upsell" to more expensive versions.
Microsoft is planning to offer several editions of Windows 7 for netbooks, scaled-down laptops that cost less than $500. Microsoft wants consumers to opt for the more expensive versions of the software...
...To push customers to pricier versions of Windows 7, Microsoft is limiting the features of the cheaper edition. The most basic, called Starter Edition, can only run three programs at a time.
Microsoft will make it easy for consumers to quickly upgrade to more advanced versions, as all the required software will already be installed on the machine and it just takes a few minutes to switch from one version to the next, said Parri Munsell, a director at Microsoft’s Windows business.
So, your Win7 netbook will have to be fat enough to carry the full bloat of Windows 7, but Microsoft will simply block most of it from working. And limit you to three applications. If you're like me, you keep your web browser and email open constantly, so that really means you can run only one application at a time. Did they learn nothing from the "Vista Capable" fiasco?
Of course, Microsoft wants your netbook experience to be miserable, so they can stick you for upgrade fees. It's classic "bait and switch" marketing. You buy the netbook in the store because it looks cool and has a low price, get it home, and find out it's nearly useless. What are you going to do? Throw it away, or shell out another few hundred so that your purchase doesn't become an embarassing doorstop?
I think this will fail. The word will get out, just as it did with the "Vista Capable" machines, that "Windows 7 Starter Edition" is a lemon to be avoided. (Although I wouldn't be surprised if someone hacks Starter Edition to enable full function. Recall how quickly it was discovered that a Vista "upgrade" disk could be used for a fresh installation.)
Meanwhile, with 20% of new laptop buyers choosing netbooks (thanks, Charles!), the competition in this space will be fierce. And anyone who would scrimp a few bucks to buy Windows 7 Crippled Edition might well be open to saving a few more bucks and giving Linux a try.