Cloud
Expert Member
Well how about we start a Facebook Page and show them how loud we can be?
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Loud advertisements
- Thread starter Cloud
- Start date
So it's your fault!
Mike Hoxbig
Honorary Master
My amp takes care of this for me. Look for something called dynamic volume, dynamic range compression, or something similar. It basically adjusts the difference between loud and soft sounds to match the volume level that you're on. It's intended for movies (especially where dialogue is soft but sound effects are loud), but works for adverts as well.
Cloud
Expert Member
Thanks, will take a look.
There is hope!
I know this is an old thread, but at least I come with some good news.
Yes, it is very important to understand that loudness (your perception, subjective) is very different from level/amplitude (objective, empirical). And it used to be true that there is no way to regulate this, but it is true no longer.
There are quite a few loudness models that take your psychoacoustics in to account, and these have now been built into some standards for TV broadcast. The most important one is ITU.R BS.1770 (currently in revision 3). This describes a way of measuring loudness, and broadcasters are using it to normalise according to loudness rather than maximum permitted peak level. The friendly people at the EBU have developed this further into a recommendation known as R128. Without getting too technical, this stuff stops ads being too loud, and can even go further in separate channels not being too loud when you switch between them.
It has been implemented in the US, widely across Europe, Australia, Japan and others. The good news is that MultiChoice has started using the EBU R128 spec for delivery of shortform content (i.e. ads) starting the end of last year. It is just a start, but a good now. Now for lobbying the DoC and ICASA to include this in the migration to digital (the perfect time to switch from a peak normalisation paradigm to a loudness normalisation paradigm).
I know this is an old thread, but at least I come with some good news.
Yes, it is very important to understand that loudness (your perception, subjective) is very different from level/amplitude (objective, empirical). And it used to be true that there is no way to regulate this, but it is true no longer.
There are quite a few loudness models that take your psychoacoustics in to account, and these have now been built into some standards for TV broadcast. The most important one is ITU.R BS.1770 (currently in revision 3). This describes a way of measuring loudness, and broadcasters are using it to normalise according to loudness rather than maximum permitted peak level. The friendly people at the EBU have developed this further into a recommendation known as R128. Without getting too technical, this stuff stops ads being too loud, and can even go further in separate channels not being too loud when you switch between them.
It has been implemented in the US, widely across Europe, Australia, Japan and others. The good news is that MultiChoice has started using the EBU R128 spec for delivery of shortform content (i.e. ads) starting the end of last year. It is just a start, but a good now. Now for lobbying the DoC and ICASA to include this in the migration to digital (the perfect time to switch from a peak normalisation paradigm to a loudness normalisation paradigm).
Cloud
Expert Member
That is good news, thanks for sharing.
Some adverts on Hulu Plus seem to be made deliberately softer than the normal programming presumably to draw attention to them. In general advertising on H+ (volume, no. of ads etc.) seems to be much better managed than on our stations.