Arthur
Honorary Master
Maybe because more and more dealers started advertising cr@zydude's steaks for R49.99 and leaving off the prep and reg extras, to get customers in the door. That's 80% of the work. In most industries under stress, people unbundle costs to advertise as low as possible. Over time this forces down the "sticker price" eroding margins further. Once you hook a prospect it's easier to add back the additional costs as additional charges, plus a miniscule bit more margin. 
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