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Low cost airline Mango today debuts its new uniform on all its flights and will this week roll the new look across the country. At the same time, the airline celebrates another milestone, carrying its thirteenth million Guest since the airline’s launch in 2006. The new look uniform was designed through a collaborative process by Mango employees and is manufactured in South Africa. By Friday 6 March the carrier expects all staff will be donned in its new uniform.
“Mango opted not to pursue designer brands in developing our new uniform,” says spokesperson Hein Kaiser, “but rather sought opinion and contributions from inside the business. It was important to encapsulate the culture and heritage of Mango in the new uniforms while also upping the ante and appropriately representing the growth of our brand.” The result is a sleek and professional look that also has some retro elements in it. “The new look shows inspiration of the retro glamour of aviation a few decades ago while representing who we are as a business right now.” Clean, tailored lines and softer hues are woven into the look. The flight deck moves away from a pure orange shirt to traditional white with orange trim and, in line with a retro feel, leather aviator jackets as opposed to formal.
Mango launched just over eight years ago with its first flight on 15 November 2006. Since then, the airline has broken several records. “We reached our millionth Guest in record time and, this coming week we will carry our thirteen millionth Guest,” says Kaiser. This is across a current fleet of 10 Boeing 737-800 aircraft flying to 7 domestic ports and Zanzibar with more than 12 million kilometres flown. “Mango remains the only carrier in Africa to offer Wi-Fi on board and our wide payment method and distribution network has served to stimulate market growth and develop the un-flown market.” He says that Mango’s mobi-apps, another first, has also reached more than 100 000 downloads. “Innovation and upping the ante along with growing the market remains the essence of Mango. We will continue to offer the most affordable fares on aggregate.” Mango also remains the most on-time domestic low cost airline for the past 7 years.
“Mango opted not to pursue designer brands in developing our new uniform,” says spokesperson Hein Kaiser, “but rather sought opinion and contributions from inside the business. It was important to encapsulate the culture and heritage of Mango in the new uniforms while also upping the ante and appropriately representing the growth of our brand.” The result is a sleek and professional look that also has some retro elements in it. “The new look shows inspiration of the retro glamour of aviation a few decades ago while representing who we are as a business right now.” Clean, tailored lines and softer hues are woven into the look. The flight deck moves away from a pure orange shirt to traditional white with orange trim and, in line with a retro feel, leather aviator jackets as opposed to formal.
Mango launched just over eight years ago with its first flight on 15 November 2006. Since then, the airline has broken several records. “We reached our millionth Guest in record time and, this coming week we will carry our thirteen millionth Guest,” says Kaiser. This is across a current fleet of 10 Boeing 737-800 aircraft flying to 7 domestic ports and Zanzibar with more than 12 million kilometres flown. “Mango remains the only carrier in Africa to offer Wi-Fi on board and our wide payment method and distribution network has served to stimulate market growth and develop the un-flown market.” He says that Mango’s mobi-apps, another first, has also reached more than 100 000 downloads. “Innovation and upping the ante along with growing the market remains the essence of Mango. We will continue to offer the most affordable fares on aggregate.” Mango also remains the most on-time domestic low cost airline for the past 7 years.
