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Massive boost in WhatsApp usage
WhatsApp has seen a significant increase in usage as the COVID-19 coronavirus pandemic affects countries worldwide, according to research firm Kantar.
Kantar surveyed more than 25,000 consumers across 30 markets to determine how media habits changed when users were faced with the effects of a global pandemic.
WhatsApp has seen a significant increase in usage as the COVID-19 coronavirus pandemic affects countries worldwide, according to research firm Kantar.
Kantar surveyed more than 25,000 consumers across 30 markets to determine how media habits changed when users were faced with the effects of a global pandemic.

