Meta tags & SEO - why bother?

murraybiscuit

Executive Member
Joined
Oct 10, 2008
Messages
6,483
1. If meta keywords is largely ignored due to keyword stuffing, and;
2. Meta descriptions either interfere with serps or are replaced by auto descriptions, what's the point of writing a meta description?

I can understand that for pages where the content is all over the place, or when pages are being updated regularly that it mice look nicer in the serps to have a custom description, but if the page content is fairly static, google will just index the semantics of the page, correlate it with the content and return the most relevant snippet to the searcher.

Has anyone actually achieved a better ranking as a result of adding meta tags?
 
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