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Meta testing views-based payouts for Reels content creators
Meta Platforms Inc. is giving Facebook and Instagram creators a way to make money based on how many people view their videos, in a bid to boost the appeal of its content and lure users from rival TikTok.
The company said Tuesday in a statement it’s testing the new payout model with its short-form videos known as Reels, and is a move away from basing earnings solely on ads served to viewers.
[Bloomberg]
Meta Platforms Inc. is giving Facebook and Instagram creators a way to make money based on how many people view their videos, in a bid to boost the appeal of its content and lure users from rival TikTok.
The company said Tuesday in a statement it’s testing the new payout model with its short-form videos known as Reels, and is a move away from basing earnings solely on ads served to viewers.
[Bloomberg]