Meta unveils augmented reality glasses

Recording of a Meta board meeting.

 
Apple may be reconsidering its AR strategy in the wake of Meta's Orion reveal

It seems that Apple watched the launch of Meta’s new AR and VR glasses with interest and has started to reconsider its “spatial computing” strategy, reports Bloomberg’s Mark Gurman. And it wasn’t the cheap Quest 3S that caused doubt within the walls of the Cupertino HQ, not so much the Ray-Ban Meta glasses either, but the Orion prototype.

VR cuts you off from the world and replaces it with a fully virtual world. Some goggles, like the Quest 3 and 3S, use cameras with color passthrough to create more of an AR experience – a mix of virtual and real things. Apple’s Vision Pro does this too, but also has an external display to render a virtual version of your face, so that people around you feel like they can look you in the eye.

But Meta’s Orion uses holographic displays, which are transparent. This means you see the real world and the real world sees you rather than faking it with displays and cameras.

Orion also introduced a novel control method – electromyography or EMG, which detects even the tiniest muscle movements to sense gestures that the user performs with their fingers. This is a lot more advanced, tactile and versatile than the current hand-tracking techniques.

Meta also designed and built the “Wireless Compute Puck”. Instead of packing all the processing power into the glasses (like Apple did), they moved it to the puck. And there are no wires involved, unlike Vision Pro’s battery pack.

So, what will Apple do? Management is considering several possible paths.

Apple can just continue with what it was doing – working on a cheaper Vision Pro. However, the Quest 3S costs less than one tenth of the Vision Pro ($300 vs. $3,500) and handles gaming and video streaming just fine, so a cheaper Vision with lower-quality displays might be a tough sell. If the company chooses this route, it will have to resume working on an Apple Vision Pro 2.


 
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